5 REASONS WHY STRONG BRAND IDENTITY IS IMPORTANT FOR YOUR BUSINESS

April 08, 2019 | Fox Tales

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer is: everything.

A brand is a unique symbol, name, design, term, logo, or mark that distinguish an organization from its rival in the eyes of the consumer. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy. 

Branding is a process which involves creating a unique name, design, symbol or an image which differentiate and identify of a product from others product.

Brand identity is a collection of all the brand elements ( such as design, logotype, symbol, name, colors etc.) that together create the right image to the customer for that organization.

Anything we know about a product or a company is because of its brand identity. It is responsible for providing a distinct identity to the brand and making it noticeable in the crowded competition. Brand identity acts as an interface between the product and the prospective customer. 

Here, we address the top 5 reasons why brand identity deserves such importance.

1. Improves Recognition

Brand Identity connects the company’s or the product’s name with the masses. One of the major components of a brand identity is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design should be simple enough to be memorable, but powerful enough to give the desired impression of your company. A strong brand identity used consistently helps customers remember who you are. The more your prospects see your brand, the more likely they will contact your business for information.

2. Creates Trust

A strong Brand identity will let your customers believe in you and your product. People are more likely to transact or engage with a business that appears credible, polished and legitimate. Through a strong brand identity, you seek and tend to eventually earn the trust of the customers and let them know what the company stands for.

3. Generates Revenue

The brand identity is an asset of the company. When you present your brand identity in front of the world, you tend to put so much at stake. A strong brand identity often guarantees future business. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.

4. Inspires Employees

Employees need more than just work, they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand identity is like turning the company logo into a flag the rest of the company can rally around.

5. Generates New Customers

A strong brand identity attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.

With so much of emphasis laid on the brand identity, it becomes essential for it to be distinct and memorable. 

We at Bombay Fox help businesses become well-known and memorable brands by following a detailed process to create a strong brand identity for them.

We can be reached at hello@bombayfox.com