6 REASONS WHY EMAIL MARKETING IS EXTREMELY ESSENTIAL FOR YOUR BUSINESS

April 08, 2020 | Fox Tales

Businesses are looking for ways to connect and build relationships with their leads and customers. And if they are not using email marketing to do that, they may be missing out on a powerful opportunity.

But you may be wondering, can email marketing really make a difference in your business?

Well, to answer that question, we’ve put together 6 reasons why email marketing is one of the best digital marketing tactics that a business can invest in.

1. Email Marketing is Economical and Cost Effective

It’s easy, effective, and inexpensive. Email marketing allows businesses to reach a large number of consumers at a rate of nearly nothing per message. This makes it a better choice than traditional marketing channels like TV, radio, or direct mail. 

Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns, with emails, you will be able to create the same imagery with the added benefit of having follow-up information instantly available with just one click.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win-win situation!

2. Email Marketing can be Personalised and is Customisable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.

When you write a post for one of your social media channels, you address your audience as a whole (“To all our followers, we would like to say..”) but by using your email marketing software correctly, you can address people individually by name, split certain messages only for certain members of your list and eventually arrive privately in their personal inbox.

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. 

3. Email Marketing is a great way to inspire Action

Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.

Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.

As you develop your business or startup marketing strategy as a whole, using email will allow you to see results straight away.

This means not just sending out newsletters, but also using email automation based on trigger points of your customers.

4. Email Marketing is Measurable

There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.

You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

A lot of email marketing software allows for split testing of your emails. As A/B testing comes from direct mail, it should go without saying that A/B testing in your email marketing campaigns is essential. A/B testing can reveal a great wealth of data about your subscribers. Do they generally respond better to tempting subject lines such as “Free”, “20 percent off”, or “Now on Sale”? Or, are they more open to a softer intro, maybe informing them of what to expect in your email. All these things can be tested, measured, learned from and improved upon.

5. Email Marketing is an easy way to reach mobile customers.

Mobile devices allow people to check their email constantly. Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.

You click ‘send’ on an email and within an instant, hundreds and potentially thousands of people get notified through an electronic slab they’re holding in their pockets. How amazing is that?

The combination of mobile devices and email marketing gives you the unprecedented advantage of speed and reach in executing your marketing.

6. Email Marketing has more features

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal – the conversion.

But when it comes to converting people into members, customers or supporters, email marketing is the way to go.

Social media marketing may be a hit now but we can’t deny the fact that it has its own limitations. For instance, social media posts and ads have limited characters and fields. You need to convey your message in a short, concise manner so as not to violate the social media ads’ requirement.

On the other hand, emails are more interactive. You can use the full features of HTML. And you can also personalize the content. Plus, the media that you can include is unlimited.

Has email marketing got you scratching your head? It may be time to call in the experts! Bombay Fox specializes in outcome-based email marketing services that help you speed up your sales cycle. 

To learn more about how we can help you develop and implement a killer email marketing strategy, email us at hello@bombayfox.com

Bombay Fox is an official partner of Mailchimp. (https://mailchimp.com/experts/bombay-fox/)