6 REASONS WHY SOCIAL MEDIA MARKETING IS IMPORTANT FOR YOUR BUSINESS

May 08, 2019 | Fox Tales

Social Media in today’s age is only a click-on-the-phone away. You take your phone, a few clicks and you are all set to enjoy a journey into the world which allows everyone equal access and provides equal opportunities. Social Media is a powerful tool at our finger tips that can share a piece of content all over the world in seconds.

Social media marketing is the use of social media platforms and websites to promote your products or services.

Businesses today need to understand the importance of using social media marketing to their advantage. Let’s take a look at 6 reasons, Social media marketing is important to your business.

1. Enhance Brand Awareness

Social media provides the right opportunity for new and existing businesses to improve their brand awareness. When you’re engaging the public on social media, by providing them information about your business, it will increase brand awareness and begin building your reputation as a business. 

2. Strengthen Customer and Brand Relationship

Social Media provides a platform for your business to connect with your customers. Sharing ‘engaging stories, fun facts about your products and services, informative topics about your industry, views of thought leaders and experts from your company etc.’ with your followers can help strengthen your bond with potential and existing customers.

3. Cost-effective Marketing

One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers.

4. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight, you can know the thoughts and needs of your consumers by directly talking to them. By monitoring the activity on your profiles, you can see customer interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. 

5. Boost Brand Loyalty

Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Through this, businesses can develop a loyal customer base.

6. Effective Customer Service

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them. The sooner you start, the sooner you’ll see growth in your business. 

We at Bombay Fox, help Businesses in creating and implementing their Social Media Marketing Strategy for a sustained competitive advantage.

We can be reached at hello@bombayfox.com