7 COMPELLING REASONS WHY YOUR BUSINESS NEEDS A PROFESSIONAL WEBSITE

June 08, 2019 | Fox Tales

Today, if consumers want to get any information about a product or service they simply Google it, as it’s the easiest and the most reliable source of information for them. Search engines will give the consumer a link to different company websites from which the consumer can get all the information which will lead to him/her making a purchase decision and this information is provided through the company’s website.

Many businesses do not have a professional website and are invisible in the online world. Such businesses may feel that the size of their business and the type of business activity do not justify having a website, while others cite that they lack the skills to create and maintain a website for their business.

However, having a professional website has a number of benefits that must be leveraged for a business to survive and grow in an increasingly digital world.

Here are 7 compelling reasons why a business must have a professional website.

1. To appear in Search Engine Results

People often start their search for businesses, products, and services on search engines like Google, Yahoo! and Bing. This creates an opportunity for businesses to appear on the top of the search results which leads to a large number of visitors who can be converted to paying customers. Without a website, businesses are practically unknown and hidden online.

2. Customers seek Information Online

Customers often choose to search online for information regarding a business or a product first instead of calling a business directly. A business website is the most authoritative source of business information and product details. It is essential to have a website as users will look for one to know more about a company and its products.

3. To Match Competitors

Potential customers will find information online that comes from or leads to a business’s competitors. Having an online presence to compete allows companies to showcase their unique offerings and differentiate them from the competition.

4. To Build Credibility and Trust

An official company website is the digital face of a business and is the ultimate source of credible information regarding the company, its values, products, services, contact information, etc. This gives customers a reliable digital platform that provides correct information and helps build the company’s authority and trustworthiness in the eyes of customers. 

5. To Save on Time and Effort

A company website is a reliable resource where users can have all their questions answered. This is not only convenient for users but also saves the time and effort needed by the business to answer the same questions over and over again from different people.

6. To Showcase Products and Services

Companies can use a website to showcase their products and services in great detail. They can create online stores where customers can buy and pay for products entirely online. This also saves on the expenses of showcasing products in a physical space.

7. Global Reach

With a website, a company need not be restricted to just serving its local market. A business can showcase its products to anywhere in the world and remove barriers to serving markets around the globe as the internet is present nearly everywhere. 

Having a professional website is an important tool for businesses to compete in an increasingly connected digital world where most people visit websites for authentic information.

We at BombayFox understand the needs of your business and offer you with the best quality services which will help you solve all your problems. Our marketing team specialises in creating the best website for you to display your products and services which will help you achieve your goals. 

References:

1. https://www.financialexpress.com/industry/majority-of-small-businesses-in-india-dont-have-a-website-godaddy-survey-reports/139550/