9 HACKS TO MAKE YOUR INSTAGRAM FEED MORE ATTRACTIVE & APPEALING

August 25, 2020 | Fox Tales

Do you ever land on an Instagram page while randomly browsing and wonder how amazing their content looks? A great Instagram feed is aesthetically appealing, well construed and designed intelligently.

The Instagram profile doesn’t display just a single picture, it’s a grid that comprises 9 pictures. And depending on whether or not you find the first grid appealing you decide to scroll further.

Thus, creating a consistent and attractive Instagram feed is extremely significant. The feed conveys several details about you and your brand. What’s the brand’s purpose? What do the feed colors represent? How is your brand perceived in the first few seconds? This makes people want to hang out on your feed longer and actually engage with the content that you are sharing.

In order to attain this, you should have something which appeals to your followers and moreover something that makes them want to share your profile.

Check out nine simple ways to make your Instagram feed more appealing:

1. Know your audience

Getting to know your audience is the first step to creating an appealing feed. They come to your feed for a reason, or in search of something. So, give them what they are looking for. Set your criteria – if you want to serve everyone or only for a niche audience. Many brands follow this strategy so that they know what kind of posts should be published on their Instagram profile.

Once you have found your niche, you can post on the feed accordingly. Someone who arrives on your profile needs to think to themselves – ‘Yes I have found what I am looking for.’

2. Choose a Theme

A theme is very important in one’s Instagram feed. It shows your visual personality, gives your brand a personality and creates consistency. A theme sets a mood for the entire feed. It should be in a way what defines the first look of your feed. It can be either constant or can change with every week or month according to your liking.

3. Color scheme is important too

Picking the right color for your feed is very important. Color can strike the viewers in many ways, both visually and psychologically. It enhances your feed and gives it an aesthetic appeal. There are many different easy ways in which one can introduce the color scheme in their feed. One way is by using the same kind of borders either white or black. Other, is by using colors of the same family together. Taking pictures with similar backgrounds is another way of introducing the same color palette.

Using a similar or constant color palette will show continuity or flow in the feed. Introducing a color palette is helpful for everyone, be it a brand or an individual person.

4. Composition

Now, this area might seem like a topic from photography or design class, but composition plays a major role in making your pictures look aesthetic, which in turn helps your entire feed consistent. Use the space in the picture thoughtfully and position all your elements in a way in which everything is seen but also give priority to the subject. Picture this in your head, first and try it out. Find out how it can be portrayed all together in one single frame.

Food bloggers, chefs, and travel bloggers use composition aesthetically to show what they have done or made or seen. Browse through some of their profiles to understand this better.

5. Power of Lighting

While taking your photographs to fill your feed always try to take them in natural lighting, preferably morning or noon. If one has the help of a professional photographer, then capturing moments in any light wouldn’t be of much of a problem. But when it comes to shooting on your phone during the evening and night, your picture may become hazy and lose its resolution. This makes the feed look unprofessional and not something very appealing. Natural lighting can give you a high resolution and a much better picture.

Natural lighting not just enhances the picture as a whole but also enhances the ambience and vibe of the feed. While taking pictures of interiors or food, natural lighting helps in better shadows and gives a more defined look to the picture as a whole.

6. Edit your pictures

Some might say editing your pictures is overrated. But sometimes, you need to do so to give your pictures that finesse. Editing enhances the beauty of the picture. When all pictures are edited in a similar way, they bring yet again a sense of flow and continuity. Be careful not to over enhance your pictures by creating extreme contrast. Instead, go for slight tweaks here and there, or choose light filters, which turns the whole thing up a notch.

According to popular belief, the VSCO editing apps have the best filters when it comes to making your feed aesthetically pleasing. Try to stick to one filter throughout but tweaking it a little bit here and there according to the picture in hand is fine, as long as the filter shows similarity, not the picture. Which takes us to our next area…

7. Creating a balance

Creating a balance between the pictures you post on your feed is something that everyone should look into. As stated earlier no two pictures of the same kind should be posted together on the feed. Even the color of the elements should either be the same or contrasting in different pictures according to the total aura of the feed. Sometimes when we post pictures, we might feel that they are different but to our spectators, it may feel the same. This is because we were there when the picture was taken and might feel the difference, as we did the setup. But for an outsider, it may look similar as they were not there to experience the real thing physically.

Always try not to post pictures that may even look slightly similar, together. Space them out. Also, try to keep a series of pictures and not post something which is not related to the entire concept, because if we do, the feed may look imbalanced.

8. Try new features

Instagram is an application that comes out with new features daily. Try to incorporate such features in your feed, which will make it look pleasing and also gives the idea to people that you are open to trying out new things.

The 3*3 grid is a feature that helps show a picture larger than the Instagram ratio. Though shouldn’t be used always, after a few posts one large picture will make the feed look vivid and new.

9. First appearances matter!

When one searches for a profile the first picture that we see is the profile picture. So, an eye-catching profile picture is something that should matter. It is the first look of the feed that you have prepared, almost in the size of a peephole. A good profile picture can go a long way.

If you are a fashion blogger use a well-dressed and appealing person as your picture. If you are a food blogger, might as well go with a well-positioned picture of the food. If you are a brand go with the logo or the typo. Remember as our elders once told us, ‘first impression is the best impression!’

Keeping these hacks in mind, go create your very own visually and aesthetically appealing feed! But whatever you decide to post, always remember to be real and keep a little bit of you in it. It makes it easier for people to relate to and adds soul to whatever you’re doing!!