HASHTAGS: EXTEND YOUR REACH, ENGAGE YOUR AUDIENCE & BOOST YOUR BRAND

August 08, 2019 | Fox Tales

You must have noticed that a majority of the Social Media posts you see are accompanied with hashtags. Some brands even create their own hashtags to engage their audience with the brand. Hashtags are thought to be the most valuable advertising instrument to build the brand mindfulness and furthermore increment the brand’s span in the most inventive way.

A hashtag is a type of metadata tag used on social networks, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. Users create and use hashtags by placing the number sign or pound sign # usually in front of a word or unspaced phrase in a message. The hashtag may contain letters, digits and underscores. Searching for that hashtag will yield each message that has been tagged with it.

Essentially, hashtags are a better way to categorise your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because your post is exactly what they wanted.

Here are some of the types of hashtags that you need to know:

1. Conversation Hashtags

These hashtags are usually used to attract a particular group of people talking about a particular topic. This hashtag draws attention to a topic of discussion. Famous celebrities often use such hashtags to engage with their fans. You can use this to your advantage by creating your own hashtag which identifies with your brand.

2. Trending Hashtags

At a point where a great number of people incorporate a hashtag in their posts, the hashtag starts trending. Social Media Platforms have distinctive methods for showing trending hashtags. For instance, Twitter has a left sidebar where they show patterns and Facebook has an inclining segment on the upper right corner of your screen:-These hashtags continue evolving always. You should grab the chance to advance your image when a hashtag important to your field/industry is inclining.

3. Content Reflecting Hashtags

These hashtags might not be relevant with your brand, but they are very useful in highlighting your brand. These hashtags are associated with the content you are sharing. For example, if you are posting a post about a motivational quote you can mention the hashtag “#quoteoftheday”. 

4. Call to Action (CTA) Hashtags

These hashtags influence the audience to take action. Giving suggestion to take action is a customary promoting idea that has been connected via web-based networking media stages with the utilisation of CTA hashtags. For example, on World Donut Day, Mad Over Donuts launched this hashtag “#Happinessat40” to promote their donuts at a discounted price. To check whether a CTA hashtag is functioning admirably, you can search for your hashtag and the discussions and posts by various clients on various social media platforms.

If you wish to increase the reach of your company’s products and services through social media platforms then you can’t ignore hashtags. They are of great use as they can broaden your content reach, help you connect with your target market, amplify your SEO and intensify your brand identity.

We at Bombay Fox, give your business brand the social media touch, which not only generate more business for you but also connect you with your customers better and serve them on a higher level.

We can be reached at hello@bombayfox.com