AICON (ALL INDIA CONFERENCES) conceptualizes and organizes international events and conferences in the Petroleum, Petrochemical, Pharma, Healthcare and other leading commercial sectors.
Brand Identity & Logo:
Keeping true to their business, brand and customers, a brand book with brand guidelines and language was created for AICON.In accordance with the brand book, we also created the logo that encapsulates a strong visual symbol that represents the company.
Website
With the objective to create an informative and event-centric website, we worked on a comprehensive yet minimal design for the same. Providing easy navigation tools and online registration options made it simple for users to know everything about the brand, conferences, and pay online if required. This interface also made it easy for the AICON team to keep track of registrations and payments.
Marketing Collaterals – Brochures
Information is important, but ensuring that individuals aren’t overwhelmed with a truckload of data is imperative! We kept the content relevant and comprehensive for the brochure and mirrored the minimal design on the website to maintain the brand aesthetics.
Email Marketing
A large part of working with the AICON team comprised crafting engaging emailers, and sending them out as per the email marketing calendar that we created. With a high click rate and conversion ratio, the email marketing effort was impactful for this event-based company.
Social Media Management
Regular content creation and updation on all AICON social media properties – Instagram, LinkedIn and Facebook.
